Program Length: 74 weeks plus 8 week field placement.
The Event Planner/Public Relations Specialist program offers graduates the opportunity to work in one of the most exciting and rewarding careers available. Students will be equipped with the leadership, organizational and creative skills needed to build careers in a variety of event and promotions settings. Upon graduation you will be ready to plan and deliver everything from elaborate weddings to major corporate conferences, sporting events, trade shows and public festivals. The program focuses on project management, marketing, financial planning, human resources, public relations, fundraising/sponsorship and strategic communication. While enrolled you will gain practical experience coordinating community events while building connections and enhancing your resume.
Association Management 40 hours
Career Planning and Preparation I 20
Career Planning and Preparation II 20
Corporate Public Relations 20
Design Studio 60
Elements of Fundraising 60
Event Planning I-IV 240
Major Events 40
Finance and Accounting 60
Hospitality Law 40
Online Communications 40
Software Lab: Desktop Publishing 40
Marketing I 60
Marketing II 40
Media Relations 60
Project Management 40
Fundamentals of Communication Planning 20
Public Relations in Government and Corporate Environments 40
Public Relations Presentation Skills 60
Public Relations Research 40
Public Relations Writing Lab I 80
Public Relations Writing Lab II 60
Sales, Negotiation and Sponsorship 40
Software Lab: Computer Fundamentals 40
Software Lab: Database Management 40
Software Lab: Presentations 40
Software Lab: Spreadsheets 40
Software Lab: Word Processing 40
Strategic Communication Planning 40
Student Success Strategies 20
Field Placement 8 weeks
Total weeks – 82
Event Planner/Public Relations Specialists are employed by tourism associations, trade and professional associations, convention and conference centers, governments and by conference and event planning companies, or they may be self-employed.
The Government of Newfoundland & Labrador has launched an aggressive marketing strategy (called “Uncommon Potential”) aimed at increasing tourism activity in the province. Its success has created an increased demand for professionals with planning and public relations skills. The report states:
“Tourism is one of the fastest growing industries in the world with the demand for travel increasing. (p.12) When the Vision was launched in 2009, the tourism industry was contributing $790 million (2007) to the economy of Newfoundland and Labrador, supporting almost 13,000 direct jobs in tourism and generating significant economic and cultural spinoff. In 2015, the halfway point to the Vision’s target of doubling tourism spending by 2020, there has been no shortage of accomplishments. Most notably, tourism has grown to contribute approximately $1.1 billion (2013) to the provincial economy and is responsible for over 18,000 direct jobs. “(p.6)
More specifically, a 2016 Northeast Avalon Tourism report stressed that future growth is dependent on building industries that need graduates like ours. They said:
“Future tourism growth will be optimized by continuing to focus on leveraging high-yield market sectors including: Meetings, Conventions and Incentive Travel (MCIT), Sport Tourism and Leisure Travel – Group Tour and FIT” (p.18).
Salary information may be found on: www.jobbank.gc.ca/home-eng.do?lang=eng
High School Graduates or Equivalent
High School graduates or equivalent are eligible for admission to the Event Planner/Public Relations Specialist program. Students must complete an application form and provide a copy of High School, Adult Basic Education, or G.E.D. results.
Mature students are eligible for admission to the Event Planner/Public Relations Specialist program. Students must be 19 years of age, or older, complete an application form and provide a copy of their most recent marks.
Preferred Entrance Requirement:
Level 3 Academic English
A student must obtain an overall grade, in each module of at least 70% in order to graduate and receive a diploma. A student must complete all requirements of the Student Success Strategies and Career Planning and Preparation modules as well as the Work Term requirements.
For further information, please call 1-844-297-0777.
Program start dates are subject to sufficient enrollment.
NOTE: Some employers may require a high school diploma as a condition of employment.
Eastern Academy reserves the right to modify any programs, courses, topics, objectives, etc.
* Pending government approval
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